IP for Large and High-Tech Companies
and High-Tech Companies are frequently in an unusual situation. They
have a portfolio of patents that are being managed and maintained.
Managing this portfolio is a dynamic task. Many companies do a good job
of managing the IP related to future licensing agreements; however,
there are specific areas that are often de-emphasized:
Areas where IP technology is often underutilized:
- IP War Chest.
Most high-tech companies accumulate a "Patent War Chest" to be used in
licensing negotiations. While profitable, this strategy fails to
exploit the revenue potential of a product protected by patent(s) early
in the patent life-cycle. Strong, sustainable revenues can be
anticipated when a product has a monopoly created by patent(s).
- Non-Core IP. Technology that has primary application in an industry that is outside of the company's traditional markets is often neglected.
- Enabling Technology Applicable to Other Industries. Many inventions have much wider application than in the company's core business. These "Enabling"
technologies are candidates for commercialization in other industries.
- (Potential) Infringement Identification.
Infringement should be identified, and even anticipated, where the
market consequences are substantial enough to be proactive. That is,
aggressive approach to get early licensing royalties from infringers is
preferable to protracted, lengthy infringement negotiations (reactive).
Assets are an excellent resource to draw on during a downturn or
recession. They help to protect your market in a time when the strong
will be gaining market share and the weak will be losing.
IP Technology Management is especially important if your markets are subject to:
- Recession Pressures
- Rapid Product Imitation
- Global Competition
- Tie-in Promotions and Sales
- Cross-Industry Mergers & Acquisitions
- Rampant Price-Cutting
SBP's COMPASS Program Links R&D with Product Management to Deliver:
- Environmental Overview
- Market Assessment
- Best Commercialization Methods
- Barrier Patent Strategies
- Market Positioning
- Revenue Potential
To bring you these benefits:
- Protected and sustained revenue streams
- Patents become revenue generators in their early years
- Faster product time-to-market
- Reduced post product-entry costs by getting it right the first time
- Moving beyond the "build it and they will come" culture
- Patents reside in the product portfolio
- Competitors must "design around" your product to compete